It Starts Outside begins its global rollout in March 2026. As Merrell evolves from a category‑defining hiking brand into a more democratic, culturally rooted outdoor lifestyle brand, this creative ...
Working with Uncommon Creative Studio, Merrell aim to capture the exact physiological and emotional shift that happens when ...
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern life.
It Starts Outside, created with Uncommon Creative Studio, shifts the 45-year-old footwear brand from summit shots to everyday moments outdoors.
Merrell, the footwear brand known for its hiking boots, wants to democratize the outdoors with the first global brand platform in its 45-year history.
People use them for everything from trail running to shoveling.
"These are the ultimate all-around shoes." ...
If you’re heading into the last stretch of February with plans for more time outside, the Men’s Moab 3 is one of Merrell’s ...
The Merrell brand celebrates its 45th anniversary in 2026, and parent Wolverine Worldwide (WWW) expects it to be a milestone year for the brand.
With performance trail running continuing to grow globally, the Agility Peak 6 represents Merrell’s latest investment in the sport, while the expanded Skyrunner World Series partnership and U.S.
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