Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

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Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

SAN FRANCISCO - Last year, Meta had to reckon with an ugly conclusion about its Chinese advertising customers: They were defrauding Facebook, Instagram and WhatsApp users worldwide. Though China’s ...

Meta META closed the second quarter of fiscal 2025 with excellent financial results which included sales growing 22% to $47.5 billion and operating margins rising 500 basis points to 43%. The firm’s ...

Merry Glitchmas! To all who observe. For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition, when, from between roughly late October through November, Meta’s ad platform ...

When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Both Meta Platforms META and Reddit RDDT are major players in the social media domain. Meta Platforms owns Facebook, Instagram and WhatsApp, serving over 3.4 billion daily userswhile Reddit focuses on ...