Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.

Microsoft’s purchase of Xandr from AT&T in late 2021 might have looked like an embrace of third-party ad tech. But while parts of the Xandr tech are considered valuable by Microsoft, the future of ...

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025. The final grants will be awarded on November 30, ...

Matt Derella reveals why brand building is back, why 80% of websites are blocking the future, and what Xbox advertising might become.

Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets. Microsoft is introducing AI-generated headlines and descriptions for ...

Microsoft is undergoing its second round of massive layoffs in as many months, Bloomberg reports. The details on the latest round are still unknown, but Microsoft Advertising was keenly affected by ...

A post on LinkedIn seeking graphic designers for Xbox is going viral for the irony of terrible AI-generated graphics. Principal Development Lead for Xbox Graphics, Mike Matsel, shared a post ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape. As some of you have already heard, I accepted the role of Microsoft ...

Google will make several updates to ads this month. A substantial one focuses on the Unfair Advantage Policy. Microsoft Advertising's focus points to standardizing privacy policies that support the ...

The messages attracted the attention of Xbox insider Jez Corden, who penned a report over the weekend that outlined a change, per an unnamed source. "(adverts) will appear separately on Xbox Cloud ...

As if the Windows 11 experience wasn't commodified enough, Microsoft has begun testing ads within the Start menu of Windows 11, a change rolling out to users within its Beta Channel in the US. SEE ...