PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Add Yahoo as a preferred source to see more of our stories on Google. You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New York ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

You can track exactly where Mister Softee is in NYC with an app. Richard Harbus for The New York Post The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung ...

The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...

The owners of five Mister Softee shops and 14 ice cream trucks at the Shore are opening their newest location this week.

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

A Mister Softee truck driving down a street in a residential neighborhood. There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, ...