CORONA, Calif., Feb. 26, 2025 /PRNewswire/ — Monster Energy is bringing an island escape straight to your taste buds with the launch of zero sugar Ultra Blue Hawaiian — a refreshing new addition to ...

Monster Beverage Corporation’s MNST growing emphasis on zero-sugar formulations has become one of the brand’s most defining strategic pivots, aligning perfectly with shifting consumer trends toward ...

When younger generations—like millennials and Gen-Z—are in need of a quick-fix pick-me-up, there's an alternative caffeine source that's often favored instead of coffee: energy drinks. In fact, the ...

I really need Monster to come up with a name for this new line of full-sugar drinks. These are definitely taking the place of the now-discontinued “Reserve” line, signified by indulgent flavors…but ...

Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA ...