Conspiracy theorists got it right and the color of the Super Bowl logo ended up deciding the two teams who made it to Super Bowl LIX.

Super Bowl LIX is fast approaching as the final four teams face off against each other this weekend. Many football fans will tune in this weekend to see if the infamous Super Bowl logo conspiracy theory reigns true.

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game’s eventual matchup — Bengals vs. Rams and then Chiefs vs. Eagles. That streak only ended last season when the Ravens lost to the Chiefs in AFC title game, but we came awfully close to three in a row.

The Super Bowl logo conspiracy theory has it that the colours of each year's logo predict which teams will make it to the final. This worked out two years in a row with LA Rams vs Bengals in Super Bowl LVI (orange and yellow) and Eagles vs Chiefs in Super Bowl LVII (green and red).

Conspiracy theories arise when one team seems to consistently get favorable calls or continues winning. This has recently been the Chiefs, who have gone to seven straight AFC championships and five of the last six Super Bowls including this year against the Eagles .

The Super Bowl logo conspiracy theory proposes that the colors in the logo predict which teams will play against each other in the championship NFL playoff game and that the NFL controls the outcome. Theorists suggest the NFL is scripted for revenue purposes.

Super Bowl 60 predictions have already begun since the NFL released the official logo for the February 8, 2026 game.

There’s a fine line between coincidence and conspiracy theory, and when it comes to the Super Bowl logo the NFL crossed it once more. With the game now set to be a rematch between the Philadelphia Eagles and Kansas City Chiefs it was an occasion to play America’s favorite game show: The NFL is scripted.