The world of beauty has always looked to Korea for glowing skin secrets, but now another trend is quickly gaining global attention: the Korean hair pack. Unlike ordinary conditioners or masks, this ...

Growing up between Korea and Hong Kong, Glow Recipe founder Sarah Lee got a crash course in skincare way earlier than most of us did. “I’ve eaten, slept and breathed beauty my entire life,” the Korean ...

From cult-favorite hair masks to growth-promoting shampoos, some of the very best Korean hair products are widely available on Amazon. And, thanks to heroic formulas that target everything from oily ...

The natural I’m-barely-wearing-any-makeup look has always been a cornerstone of Korean beauty, but last year, into this year, the trend has taken natural to new heights. From eyes and lips to hair, it ...

The top hair trends that are emerging from Seoul, South Korea, all have one thing in common: they're subtle. The masterminds behind these looks aim to create hair that doesn't look like it's been ...

Korean beauty experts share their 2026 K-beauty trend predictions with ELLE, including an emphasis on haircare, bioactive ...

If you’re a resident of the hair corner of TikTok, chances are you’ve stumbled across a video of a woman showing us her last two strands of hair after removing her first set of “Korean Braiding ...

Korean hair packs are gaining popularity as a natural remedy for thicker, fuller hair. These treatments combine traditional herbs like ginseng and fermented botanicals with modern science to nourish ...