Launching a new device, like a much-anticipated smartphone, is a massive undertaking. While many consumers see stylish marketing and ad campaigns in the months and weeks leading up to the launch date, ...

Despite billions spent on research, development and innovation, studies show that as many as 90% of new product launches fail. Whether you're a tiny startup or a Fortune 100 corporation, "successful ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...