Oracle is combining its BlueKai consumer data aggregation platform with other parts of its catalog to create Oracle Data Cloud, a data-as-a-service offering aimed at companies that want to reach ...

When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and ...

One of the biggest players in the so-called “marketing cloud” is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform BlueKai in a deal reportedly worth ...

Like every marketing cloud, Oracle’s was built through acquisition. The tech giant has devoted more than $3 billion to construct a suite that includes campaign management or marketing automation from ...

Software technology giant Oracle announced during its quarterly earnings call earlier this week that it has decided to shutter its advertising business. During the call, Oracle CEO Safra Catz said the ...

(Reuters) - Oracle Corp said it would buy online data management start-up BlueKai to bolster its marketing platform. BlueKai collects and analyzes online ad data, helping advertisers personalize ...

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