More than short-term quantitative results, PR aims for longevity. Its purpose is to shape how a brand is understood, trusted, remembered and connected with.
When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...
Natalie Norfus is the Founder & Managing Owner at The Norfus Firm, PLLC, where she partners with employers on DEI and HR strategies. In a decade of working with organizations on DEI initiatives, I've ...
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