Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

A former NBA player recently said that the Phoenix Suns must keep Kevin Durant and Devin Booker together next season.

The proposal would send Kevin Durant to the Houston Rockets and Devin Booker to the San Antonio Spurs, effectively signaling the end of Phoenix’s short-lived superteam era. Here