40 years ago, Pirelli assembled a bunch of cars in a giant P logo on the straight at Monza. The photoshoot yielded a television commercial. And it was the first to spawn a “making of” video to follow.
MILAN, Italy — Pirelli & C. S.p.A. has invested heavily in the past several years to incorporate sustainable materials — bio-based and recycled origin — into its tire manufacturing process, and now it ...
Most icons are instantly recognizable: Apple iPod, Swiss Army Knife, Porsche 911... they trigger synapses and ping our consciousness in a nanosecond. However, the Pirelli P Zero is something else ...
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