Broadcast television remains the largest projected category at $4.88 billion for this year’s races, KPI said.— This story first appears at TheDesk.net, a premium source for original news and analysis ...

Political ads will saturate screens and strain attention. Five practical frameworks help brands offer calm, humor, simplicity, novelty, and better timing.

When the U.S. presidential election is the headline act, political marketing strategies reach their all-time highs.

Elon Musk is emerging as a new star in Democratic ads and fundraising appeals, as politicians from Virginia to Wisconsin try to seize on the tech billionaire's role in slashing the federal government ...

For 2027, it projects total local ad revenue of $186.5 billion, essentially flat versus 2026 despite a massive reduction in political spending ...

Ampersand, an audience-first TV advertising sales and technology company, has announced the launch of TrueStream Political, a purpose-built political streaming solution designed to modernize how ...

In response to the European Union’s incoming regulation of political advertising, Meta said on Friday that it will stop selling and showing political ads in the EU from October. Calling the ...

AI is on the tip of everyone’s tongue these days, and people are using it for virtually everything. Companies have been testing use cases for this phenomenon for several years, but how far is too far ...

NEW YORK--(BUSINESS WIRE)--LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research today in partnership with ...

The First Amendment protects political speech and it should. Elections require vigorous debate and disagreement. The responsibility for sorting through competing claims ultimately falls on voters. No ...

Meta has decided to stop serving political, electoral and social advertising on its platforms in the European Union rather than be subject to upcoming regulation. The Transparency and Targeting of ...

We know that truth in political advertising laws are viable because South Australia’s laws have operated for 40 years.