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AI brands are using pop-ups and events to build awareness and trust

There was a line around the block in New York City's West Village this week as tech enthusiasts, creators and curious passersby waited to check out Anthropic's pop-up, the Claude cafe inside the Air ...
Morningstar

How can Anthropic stand out in the AI wars? I went to a Greenwich Village pop-up to find out.

Anthropic's brand-awareness effort drew thousands as the company competes for consumer attention amid increasing competition Claude's pop-up at the Air Mail newsstand in New York drew over 5,000 ...
ZAWYA

TECNO Brings Immersive Fan Experience to Africa Cup of Nations (AFCON) 2025 with Pop-Up Stores and Interactive Zones Across Morocco

TECNO Brings Immersive Fan Experience to Africa Cup of Nations (AFCON) 2025 with Pop-Up Stores and Interactive Zones Across Morocco ...
Wall Street Journal

Meta Opens Pop-Up Stores to Build Buzz for Its AI Glasses

NEW YORK—If there is one thing Meta knows how to do, it is getting people to take pictures and share them with friends. That was top of mind for Matt Jacobson when he was designing the company’s new ...
Popular Science

How to use AI Mode instead of regular Google searches (or avoid it altogether)

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. AI has made its way into nearly all of the apps and websites we use ...