AI-powered privacy. Agentic cookies use AI to control what data gets shared, which gives users more autonomy over their online privacy and personalization. Better data, less noise. Marketers get ...

Google's cookiepocalypse has begun, but so far only one percent of Chrome users have been raptured away to privacy heaven. Google announced its plan to stop supporting third-party cookies back in 2020 ...

The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got ...

How has the recent trend in enforcement and litigation, particularly under laws like the California Invasion of Privacy Act, impacted companies’ approach to ...

Google’s Privacy Sandbox aims to replace third-party cookies with a more privacy-conscious approach, allowing users to manage their interests and grouping them into ...

Cookies simplify our online lives, but it's important to understand what they are before accepting them. If you’re online all the time (and we’re willing to wager most people are), you’ve no doubt ...

As the digital advertising industry upgrades its privacy protections for consumers, some ad tech providers have wondered what the business impact for improving privacy will be. But how often do ad ...

Understanding cookies and consent management is an important step to becoming compliant with modern data privacy regulations, but there’s another piece of the puzzle: Cookie governance. Good cookie ...

On your first visit to the website for Der Spiegel, Germany’s leading online news source, you’re faced with a choice: buy a €4.99 monthly subscription or give up your data. T-Online, Bild, Die Welt, ...

After what feels like half a lifetime discussing how best to prepare for a cookieless future and arming ourselves for the great third-party cookie demise, Google has abandoned its deprecation plan for ...

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data privacy pop-up at a new site you’re visiting, do you: 1. Click “accept” without reading a word? 2. Read ...

While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...