Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

There are some traits in your employees that are very hard to change. Training on personality, appearance and temper can challenge even the best of managers. You can, however, teach product knowledge ...

Product knowledge is a competency and customer service is a job role or function. While some customer service jobs don't require product knowledge, service employees in manufacturing, wholesale or ...

Retail sales associates with strong brand expertise sell 87 percent more than peers without. We’ve all walked into a store before, looking for a little more information about a product before we ...

As a long, drawn-out process that includes conversations with multiple decision makers, enterprise sales is a whole different beast than SMB or mid-market sales. The process is as much about selling ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...