Pricing strategies play an important role in determining how many customers are going to buy a company's new product or continue buying its existing products. Small and large businesses set prices ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Opinions expressed by Entrepreneur contributors are their own. Think your business has a pricing problem? Odds are the issue really has to do with the mix of products or services you’re selling.