Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable spokespeople: Their employees. Employees will share their enthusiasm ...

With so many recognition program KPIs, it’s easy to forget about the true importance of recognition. It’s not just about how many awards are sent, or how many times employees log on to the program. It ...

The process of identifying proper, actionable key performance indicators (or KPIs) is arguably the most under-appreciated ingredient of a well-rounded search marketing program. On-target KPIs can ...

When chief marketing officers want to know if an expensive new campaign inspired people to buy their company's product, they look at the key performance indicators (KPIs) defined for the campaign.

I wrote an article a few weeks ago that spoke to the importance of having Key Performance Indicators, or KPIs, for e-mail programs. As a result of that article, I had quite a few responses asking for ...

SAP is still planning to conduct a benchmarking program for its Enterprise Support service, despite words to the contrary from CEO Léo Apotheker last week — sort of. The German ERP (enterprise ...

Opinions expressed by Entrepreneur contributors are their own. Businesses are getting on board with social advocacy programs today. Many companies are beginning to leverage their most valuable ...