Business Wire

Can Propensity Modeling & Customer Segmentation Help Media and Entertainment Companies Predict Their Customer’s Next Move? | Head to Quantzig’s Article to Find Out

LONDON--(BUSINESS WIRE)--Quantzig, a leader in delivering scalable analytics solutions and data science services, today announced the completion of its recent article on the benefits of propensity ...
Nieman Journalism Lab

How The Independent’s propensity model helps it bring in paid subscribers

“All users visiting independent.co.uk were allocated a score based on the APV model. This allowed us to segment the user base into three distinct groups; Fly-bys who made up 90%, Fans 9% and Super ...
adexchanger

During A Crisis, Marketers Must Reevaluate Customer Propensity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Vermut, vice president of marketing ...
Digital Content Next

To ensure audiences return, invite one meaningful action early

I have spent the last several months knee-deep in research on product market fit, examining how audience behavior, propensity modeling and product ...
Forbes

Applications Of Artificial Intelligence In B2B Marketing

The onset of the fourth Industrial Revolution, with its technological innovations and advancement, has forced industries and businesses to review and reinvent their processes to avoid becoming ...
Business Wire

Wiland Unveils MarketSignals™: A New Era for Predictive Data Solutions

DENVER--(BUSINESS WIRE)--Wiland, Inc., a leading marketing data and predictive audience solutions provider, announced the unveiling of MarketSignals™—its flagship data product. Introducing ...