4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

SYRACUSE, N.Y. — When contractors need brand and purchase decision-making information, their go-to source is Google, according to the Connecting with Contractors survey from EMA Contractors, a ...

The prices shown in this Guide are for the models shown and may be higher than the Manufacturers Suggested Retail Price for the base vehicle because of optional equipment. These Manufacturers ...

Homeowners consider a variety of factors — pricing, equipment brands, the contractor’s reputation, and more — when making HVAC equipment purchase decisions. But which factors do they typically ...

Imagine being a district leader tasked with selecting the ideal educational technology tools from a sea of thousands of options. The stakes are high: The right choice can transform classrooms, while ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

For many of us, any kind of shopping is stressful enough. The anxiety, however, really kicks in when you must purchase something you're going to share with another person. Such are the findings of a ...