Chanel, Ralph Lauren and Nespresso each have their own dedicated “floor” in the virtual store that users can transition between by using the virtual elevator. The experience is designed to allow each ...

In the early 2000s, fashion brands had a realization: They could throw their inventory up on a website and ask customers to sift through it to find what they were looking for. Two decades later, the ...

Ralph Lauren is known for its classics, but the brand has always embraced change when it comes to technology. It was one of the first fashion brands to launch e-commerce 25 years ago, in partnership ...

Continuing a decades-long partnership, Ask Ralph was developed with Microsoft on its Azure OpenAI platform and uses advanced conversational AI technology and natural language processing to understand ...

INDIANAPOLIS (WISH) — Here is a look at Wednesday’s business headlines with Jane King, who has the latest on Cracker Barrel’s remodel suspension and Ralph Lauren’s new AI fashion assistant. New ...

J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...