The term targeted advertising is a broadcasting buzzword. Potential profiteers talk about targeted advertising because it promises to be lucrative, and it may be promising for HD Radio broadcasters.
The Senate Democrats’ campaign arm is launching a new radio ad Wednesday attacking Republicans for slashing funding for rural radio stations as a part of more than $1 billion Republicans made in cuts ...
Industry leaders say radio’s core structure remains unchanged, with most ads still under 60 seconds. Longer formats are ...