If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

Get ready with Selena Gomez as she walks you through her step-by-step makeup routine directly from her Rare Beauty office. On Tuesday (Sept. 24), Rare Beauty posted a YouTube video of Selena Gomez ...

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Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. In an era of celebrity beauty brands, the market can sometimes feel ...