Cracker Barrel, the U.S. restaurant chain recognized for its southern-style comfort food and rustic atmosphere, has announced it will retain its longstanding logo after facing criticism over a recent ...

Cracker Barrel faced significant backlash after removing the iconic barrel from its logo as part of a brand refresh. Experts suggest that successful brand refreshes require maintaining core values ...

Cracker Barrel now says it won't use its controversial new logo. The stock rose in response to the news. The publicity may offer a short-term boost, but long-term questions remain. Well, that was fast ...

As Cracker Barrel’s doomed $700 million rebrand plunged into its death spiral, I decided to visit seven of the iconic stores in a part of the country where it thrives, and I can report that the ...

Cracker Barrel Old Country Store, Inc. (NASDAQ:CBRL) is one of the stocks on Jim Cramer’s radar. While Cramer highlighted the backlash the company faced on its now-retracted decision to change its ...