Retargeting has become one of the most successful online advertising techniques in digital marketing, but it’s often still confusing to many agents and brokerages. The basic premise of retargeting is ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

Marta Gaspar is a senior content marketing manager APAC at Remerge. In our previous piece, we touched upon the different reasons why you should run retargeting campaigns along with your UA. And ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

We’re a year into Apple’s AppTrackingTransparency (ATT) framework, and it’s time for app marketers to reconsider their iOS budget and dust off their iOS retargeting campaigns. With opt-in rates and ...

For a long time, installs have been king when it comes to app growth, from games to productivity apps and more. But like most business models, it’s more cost-effective to retain, activate and upsell ...

If you’ve developed an app — even if you’re successfully selling it — there’s one statement that’s unquestionably true: you’re letting potential users slip through your fingers. No matter how good ...

Passionate about data, Eulalie Masson is an expert in marketing analytics and customer engagement. After having worked as a Marketing Executive at CHD Expert and at IPEDIS, she has been part of the ...

Full-cycle marketing agency mr.Booster has won the Best Marketing Campaign 2026 award at SiGMA Eurasia 2026, one of the region's key events for the global digital entertainment community. The award ...

The following excerpt is from Timothy P. Seward‘s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books or click here to buy it directly from us ...