A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Cristiano Ronaldo went to Shanghai and Beijing this week to promote his Nike CR7 cleats, as well as to meet young Chinese soccer players and to encourage the growth of the sport in China. This trip is ...

Portuguese soccer sensation Cristiano Ronaldo is getting new footwear soon, but it’s not what you may be envisioning. Shifting gears from Ronaldo’s Mercurial cleats worn on the pitch, Nike has readied ...

Cristiano Ronaldo is one of the highest-paid athletes in world sport - and details of one of his most lucrative endorsement deals have now been revealed. Football Leaks (via Der Spiegel ) have ...

Ever since his debut 20 years ago, Cristiano Ronaldo has been a Nike man. Throughout the entirety of his football career – all 815 goals and 1122 games – Ronaldo has worn Swoosh boots, almost always ...

Nike doesn't play games when it comes to protecting its brand, even if it comes at the cost of losing a world famous sponsor. According to Spanish newspaper SPORT, Nike wasn't too thrilled when ...

The new design is the first Mercurial Dream Speed edition of Nike’s Superfly 9 and Vapor 15 soccer cleats and comes in a Cobalt Bliss/Fuchsia Dream/Hot Punch/Black colorway. Nike explains that the ...

Just a day after putting pen to paper on a new five-year Real Madrid contract, Cristiano Ronaldo has signed a new long-term sponsorship deal with Nike, which he suggested was "for life." Ronaldo said: ...

Ronaldo covered Portugal teammate Ricardo Quaresma's car in tin foil, and it just happens to look exactly like the new CR7 shoe from Nike. What a coincidence. Where Culture Meets Sports: Your dose of ...

Nike FC’s three-week immersive pop-up kicks off in Dubai with an inspiring panel talk led by global football icon Ronaldo. Last Friday, the sporting star sat down with UAE-based football coach Dan ...