Bristol Bears and USA women's rugby star Ilona Maher says the men's game needs more "personality" to promote the sport.

Rugby union needs culture shift to create stars and grow the game - The American has a social media following of over eight million people.

She believes that getting online is a good way of getting young people into the sport. Read more at straitstimes.com.

U.S. rugby sensation Ilona Maher says rugby union needs to undergo a cultural shift if the sport is to attract new fans. Maher, who earned a bronze medal in rugby sevens with the United States at the 2024 Paris Olympics, has more followers on social media than any other rugby player with over 8 million across Instagram and TikTok.