In the case of his young salesman, the strategy appealed to their clients' emotions. "We are selling to middle-aged men, ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

The imagined advantages of longevity and legacy can easily become weaknesses that lead to institutional inertia and hesitation. Personal relationship-based styles of selling may seem ideal on the ...

In basketball, a “full-court press” is a strategy used to apply maximum pressure on the opposing team, usually in the final ...

Panera unveils "RISE" strategy to boost stagnant sales growth, targeting $7 billion in systemwide revenue by 2028 through a ...

Let's start by defining strategy. There are competing views on what strategy is and how to achieve it. In my opinion, to put it simply, strategy is the determination of an organization's primary ...

The holiday season is right around the corner. Are you ready to roll out your marketing campaign to drum up some last-minute business before heading into the new year? If you are still working on your ...

Most professionals use a generic sales approach for every sales situation. The sales strategy can generally be described as one in which you position yourself as the ‘best choice’ legal advisor. That ...

Connoisseur Media pursues a $10m Bay Area acquisition while selling its Bakersfield cluster for $1 under a performance-based ...

The "best choice" provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for ...