President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...
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How to write an executive summary for a marketing plan
Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...
Picture this: You're at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: "Hey, welcome on board! I'm really glad you're here. I don't ...
The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...
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