The French government has launched a procedure to temporarily suspend operations of Chinese fast-fashion giant Shein in France, demanding the platform prove that all of its online content complies with national regulations.

Shoppers and protesters gathered as fast-fashion giant Shein opened its first permanent store in Paris, amid government scrutiny and public backlash. View on euronews

Hours after Shein opened its first brick-and-mortar shop in Paris, the French government vowed to suspend the fast fashion giant's website amid a sex doll controversy.

The French government said it would begin action against online retailer Shein on Wednesday, just hours after the company opened its first store in Paris.

Shein's low prices attract millions of shoppers, but behind the deals are questions about quality, ethics, and whether the brand is truly legit.