As Snap readies the upcoming launch of its Specs AR glasses in direct competition with Meta, Google, and Apple, it has announced the establishment of a separate Specs-specific subsidiary.

Snap Is Spinning Out Its Specs AR Glasses Business ...

The new subsidiary will handle development, partnerships and branding for Snap's AR glasses as the company prepares to bring ...

Snap’s latest earnings report paints a familiar picture for the company: improving financials driven by diversification ...

Snapchat maker Snap announced it’s formed a new business dedicated to its upcoming AR glasses. The News Called Specs Inc, the ...

Snap on Wednesday said its unit working on the development of augmented reality glasses is now housed under a wholly owned subsidiary named Specs Inc.

Snap’s augmented reality glasses business will now be its own entity, with the company establishing Specs Inc. as a wholly owned subsidiary. It will enable Snap to more easily secure investors and ...

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the ...

Snap is transforming its augmented reality glasses business into its own entity, establishing Specs Inc. as a wholly owned subsidiary.

Through its presence at Web Summit Qatar, Snap continues to drive conversations around the role of AR in the future of ...

Analysts expect Snap to post a loss of 3 cents per share on revenue of $1.70 billion for the quarter ended December. That ...