The 55-inch Sony 55A90J costs £2,699/$2,999 ... Since the new high-brightness panel is so key to the A90J’s premium OLED status, though, that’s as good a place to start as any.

The Sony A90J will cost £2,699/$2,999/€2,999 for the 55-inch model, £3,499/$3,999/€ ... Sony is promising that the A90J will have one of the brightest OLED panels so far – it's thought ...