Southwest Airlines will switch up its boarding process in a big way once the carrier shifts to assigned seating.

For years, Southwest Airlines has offered travelers a distinctive flying experience — one that’s historically involved open ...

But that’s just the way things are now. Seat selection fees are here to stay, and as time goes on, they’re likely to get only ...

That’s the very sentimental view of a new story that’s emerged out of Southwest Airlines, which for many years had a unique advantage that most passengers never would have noticed, although they ...

Going to nine boarding groups. For as long as most Southwest passengers can remember, Southwest has had three main boarding groups — A, B, and C. But now that the airline is going to a more ...

Southwest Airlines (LUV) gains after analysts revise ratings. Learn about revenue strategy shifts, cost-cutting, and market ...

Last week, Southwest Airlines announced an end to its long-time policy of two-free checked bags. Frontier officials say ...

Frontier announced the limited time offer a week after rival Southwest Airlines ended its "bags fly free" policy for most ...

Southwest Airlines, which long differentiated itself with its open seating policy, will soon begin assigning seats and charging an extra fee to passengers who buy the lowest-priced tickets if they ...