Sprite last year brought back its iconic “Obey Your Thirst” slogan and has run several marketing plays with Minnesota Timberwolves star Anthony Edwards. That synergy is intentional, especially as a ...
Reusing its long-running tagline that was conceived by the ad agency Lowe & Partners in 1994, Sprite released a new variation of the "Obey Your Thirst" campaign to keep its product relevant to ...
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