USC Trojans star guard JuJu Watkins is adding another NIL deal to per portfolio. Watkins is joining Mondelez in their March Madness campaign. Mondelez's campaign features the top college basketball stars and will feature Watkins in a TV commercial.

USC women's basketball star JuJu Watkins has signed an exclusive, multiyear deal with Fanatics and Fanatics Collectibles, the first women's college athlete to sign such a deal.

Fanatics Collectibles has signed USC women’s basketball superstar JuJu Watkins to an exclusive multi-year trading card and memorabilia deal, the company announced Friday. According to Fanatics, the deal is the first of its kind for the company with a female collegiate athlete. Financial details for the agreement weren’t announced.