Marking the unofficial start of the fall season, Starbucks is bringing back the hotly anticipated Pumpkin Spice Latte (PSL), the new Iced Apple Crisp Nondairy Cream Chai and a full lineup of ...

T he best pumpkin spice coffee has a good balance of spice, doesn’t taste like steeped potpourri, and warms your soul on a crisp fall morning—not that we have those here in So ...

Starbucks is cementing the pumpkin spice latte?s status as a beloved beverage and social media caricature by rolling out a separate PSL Facebook Messenger chatbot, which enables users to interact with ...

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence ...

Peter Dukes is credited as one of the founders of the Pumpkin Spice Latte (PSL), a drink created by Starbucks that has become a cultural phenomenon. The gourd-based beverage has become a symbol of ...