In an effort to expand its customer demographics, Monster Energy is launching a new "female-focused" energy drink in 2026.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes, even cookie dough whiskey ...

The four flavours of the zero-sugar drink include the Strawberry Fling, Berry Tempting, Guava Lava, and Sunset Squeeze—each ...

Flrt, set to make its debut in early 2026, is sugar free and includes functional ingredients supporting skin and hair health.

The zero-sugar line arrives next year with beauty-boosting claims, bright branding and 200mg of caffeine per can.

The new drink line explains on the official website that it was "born from a simple idea: energy should be as vibrant, ...

Liquid Death, the cult-favorite beverage brand, continues to delight and surprise us with new seasonal flavors of its ...

Innovation, affordability and shifting perceptions fuel 16.8% year-over-year growth, as Monster broadens its appeal beyond core users and positions energy drinks as an affordable alternative to coffee ...

The 'bold' new release delivers energy with zero sugar and 'all the attitude' of one of the 'most sought-after' flavors.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage that pairs well with sports. Yes,even cookie dough whiskey.