From the first time I saw a 15-inch bass eat a 9-inch glide bait I’ve been fully addicted to swimbaiting. I’ve since caught new PBs and witnessed the savage predatory instincts hardwired into bass of ...

The fishing world is full of alpha-dog-type thinkers, so lure design collaboration isn’t always easy, but on those occasions when egos get suppressed, everyone wins ...

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

As we slowly slip into fall patterns, good fishing is still available in our Great Lakes and the Niagara River.

Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...