The CW?s Shopkick program and Cwingo game will help connect advertisers with the network's young audience via two channels they are heavy users of: social media and mobile phones. Using Shopkick?s ...

The CW is part of the CBS family, so we can seamlessly collaborate and coordinate to maximize value for its clients,” Ross says.

CBS said its ad-sales team would work more closely with that of The CW, the network in which parent CBS Corp. has a 50% stake, just as the 2014 "upfront" market is set to get underway.

The CW's heartwarming new comedy JANE THE VIRGIN, starring Gina Rodriguez, premieres Monday, October 13 at 9pm. The critically-acclaimed adventure drama THE 100 returns Wednesday, October 22 at 9pm.

The CW Network presented its 2014-15 broadcast schedule today to advertisers, affiliates and national media at New York City Center in New York City.