TikTok rolled out a new app, PineDrama, dedicated to micro dramas as it looks to break into a fast-growing category.

Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, is also invested in Ascential, of which WARC is a part. Informa has no influence over ...

In another attempt to reduce our attention spans to mush, TikTok has released the PineDrama app, which offers serialized drama series that are roughly a minute per episode. As first spotted by ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues to take up a greater slice of consumers’ media time. A potential U.S. ban ...