Using the PEF method, Glimpact’s study found insights on the driving forces behind the environmental footprint of brands’ ad ...

Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.

The tool enabled the events marketplace to increase click-through rates by 66% and connect with its target Gen Z and ...

Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes through.

Explore the challenges faced by TikTok’s US ad business amid uncertainty and a significant drop in CPM for advertisers.

The U.S. Supreme Court today upheld congress's ban on Tik Tok, weighting national security fears over the free speech ...