An Oklahoma mom’s Tik Tok video preparing her son in case of an armed school intruder and how to use his bulletproof insert backpack has gone viral.

“halsey’s tik tok only scratches the surface of what’s happening in music right now,” the singer wrote. “every major label in this industry has called me to write for their viral artists ...

How TikTok algorithms work in 2024 Tik Tok’s algorithms are based on a recommendation system. The app is increasingly insistent on telling viewers what the system thinks they want to see.