At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

A lot of kids have hyperfixations with LEGO sets, and I was one of them. But as an adult, I wasn’t really interested in having large LEGO builds throughout my house (though I did want to build LEGOs ...

Worried your collection of Lego Minifigures is bored while you’re at your nine-to-five all day? Even tiny plastic people need a way to stay entertained, and for those times when the carnival isn’t in ...

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Dubai: Lego has just unveiled what it's calling the biggest innovation in nearly 50 years, and honestly, it looks impressive. At CES 2026 in Las Vegas, the toy giant showed off its new Smart Play ...