The United States registered a 6% drop in foreign visitors in 2025 even as global tourism overrode concerns about saturation ...

Visits to the US by international travelers declined for the eighth straight month in December, in a continued blow to the ...

The U.S. leads the world when it comes to tourism numbers, and these five American states look to lead the pack in that ...

Data recently released by the National Travel and Tourism Office shows a continued trend of declining overseas and ...

United Airlines is taking a fresh risk with its new routes announcement amid Canadians' travel boycott of the United States.

As America’s global image wavers, Brand USA faces the daunting task of restoring traveler confidence with a sharply reduced budget. Private industry and a handful of committed insiders are stepping in ...

Brand USA launched an "America the Beautiful" tourism-marketing campaign, aiming to increase inbound tourism to the U.S. The destination marketing organization launched the campaign to accelerate ...

Suzanne Rowan Kelleher covers travel for Forbes. Canadians intensified their U.S. travel boycott in July—cementing a massive economic loss for American tourism this year as visitors from all over the ...

Brand USA’s latest tourism campaign comes on the heels of a tough start to the year: an 80% cut in federal funding for the organization and the first decline in overseas visits in five years. After a ...

Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ...