Our starting point was a powerful insight: "No matter who you are, everyone has a McDonald's order." This inspired a Super Bowl commercial with "Famous Orders", which inspired "The Travis Scott Meal".

Just days before the film's release on April 4, McDonald's will begin offering both a Movie Meal and Movie Happy Meal themed after the film, which will be available at participating locations ...

While a decline with multicultural youth had happened over a period of years, McDonald's wanted the turnaround to be more immediate. With budgets slimmed and tightened due to COVID, we didn't have the ...