Search optimization now requires combining traditional SEO with AI-focused GEO and answer-driven AEO strategies AI search usage continues to grow, with 10% of US consumers currently using generative ...

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today.

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the ...

SEO is all about optimizing for, well, search. In 2018, I defined SEO as: In 2025 (and beyond), we can define search, answer, and assistive engine optimization as The aim is the same – get the ...

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for visibility in AI-powered search engines and large language models (LLMs) ...

Our newly updated SEO guide is more helpful than ever, providing an overview of the key foundational elements you need to know. Looking for an accurate, up-to-date and helpful guide to the “big ...

Search engine optimization has always evolved, but the changes unfolding in 2025 are reshaping the digital landscape in ...

Generative Engine Optimization is transforming digital visibility as AI models rise, challenging the $80B SEO industry and requiring urgent executive focus.

A Search Engine Optimizer is responsible for improving website visibility through keyword research, content optimization, and technical enhancements. The SEO field offers various roles, including SEO ...