For years, creators showed off heaps of products on social media. But watching influencers detail their latest splurge is starting to wear thin.

To receive the Vogue Business newsletter, sign up here. This is the second in a new series lifting the lid on Gen Z’s social media habits and their impact on fashion consumption. Read the first ...

Add Yahoo as a preferred source to see more of our stories on Google. Psychologists say there's a few reasons why we love to watching people — both strangers and loved ones alike — open gifts. (Getty ...

One day late in September, Lamarr Wilson sat down in his Los Angeles home office and recorded himself taking a new iPhone 7 out of the box. "I gotta tell you. I like this matte black. I don't want to ...

Of the many videos recently uploaded to YouTube, the one above caught our eye. Titled "Num Noms Ice Cream Sundae Sampler Surprise Set with Disney Frozen Fever Birthday Anna Elsa NumNoms," the video ...

Unboxing videos are pretty self-explanatory: a person buys a product and films themselves removing it from its packaging before uploading it to YouTube, where other people waste their lives watching ...

First it was 'haul girls' showing off their purchases, now it's videos of people unpackaging toys – and they're potentially making millions What do you need to be a YouTube sensation? An international ...

Following on from the world-first Nintendo Switch OLED unboxing, and then the first Nintendo Switch / OLED comparison, we've now got Nintendo's own "official" unboxing of the new model, courtesy of ...