Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In mobile games, 96 percent of players don’t pay any money for game ...

Unity Software's new management team has further demonstrated its determination to turn the ship around, through the migration of its Unity advertising network to a new AI-based platform, Unity Vector ...

Unity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TV Unity (NYSE: U ...

Unity's Q4 revenue dropped 25% to $457.1M but beat estimates, prompting analyst reratings and cautious optimism on future growth. Analysts see potential in Unity 6 adoption and ad platform upgrades, ...

Unity Software's leadership in game development remains undisputed, as observed in its 51% game engine market share in 2024 despite the ongoing controversies. The reversal in developers' sentiments ...

Google's mobile ad business and game maker Unity Technology on Thursday announced a strategic partnership to give advertisers access to a slew of mobile ad inventory in games. Developers will also ...

Unity has partnered with Zynga to become the mobile game publisher’s exclusive rewarded advertising partner. Unity’s ads platform serves more than 25 billion ad requests per month to over one billion ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity Technologies (https://unity3d.com/), creator of the world’s leading real-time 3D development platform, announced today a ...