Macy's has launched virtual reality furniture shopping experiences in about 70 of its stores nationwide, with plans to expand the capabilities to 20 more stores by January 2019, according to a Macy's ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More VR and online shopping are often portrayed as enemies of brick-and-mortar ...

While virtual reality has struggled over the years to reach a mass consumer marketplace, it may be finding a warmer welcome in retail. Macy’s is launching what it says is the largest virtual reality ...

NEW YORK--(BUSINESS WIRE)--Macy’s (NYSE:M) and Marxent today announced that the companies’ partnership is the largest virtual reality rollout in retail history, with approximately 70 Macy’s VR ...

Macy’s and Kettering-based Marxent say they are driving the “largest virtual reality rollout in retail history.” Macy’s said in a recent joint statement with Marxent that it has deployed Marxent’s ...

Less than a year ago, investors had left Macy's (M-0.48%) for dead. Macy's stock bottomed out at $17.41 in November 2017, down more than 75% from the all-time high it had reached two years earlier.

Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at ShopTalk 2018. During the session, Gennette announced that ...

WASHINGTON — Macy’s stores in Springfield, Virginia, and Annapolis, Maryland, now have virtual-reality furniture shopping. Macy’s has added VR to its furniture departments in several stores, including ...

Macy’s is planning to use VR experiences to sell furniture to customers in 50 stores by this summer, becoming the latest company to jump on the bandwagon (brandwagon?) of using virtual reality to sell ...

‘Tis the season for furniture shopping, which can absolutely be a stressful headache. Technology is making the whole shopping process much easier, though, and it happens to be the same kind of ...

Macy's is turning to mobile checkout options and virtual reality in an effort to get more people in its stores. The former uses the store's app (naturally) and aims to make getting out of the mall ...