“As the official underwear of the @WNBA, Skims is as comfortable as it gets,” Skims wrote on Instagram, sharing a video of the basketball stars modeling various nude shades of the brand’s ...

From Angel Reese to Skylar Diggins-Smith and A’ja Wilson to Brittney Griner, these 10 WNBA athletes catch our attention with ...

Wearing the same sneakers, a pair of Nike Kobe 9s, that she donned in the WNBA Finals with the Minnesota Lynx, Collier, a No. 1 seed, leaped in excitement after her last shot fell. She shared ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

The inaugural season of Unrivaled 3-on-3 hoops is building to its championship and NCAA March Madness is nigh, so the WNBA campaign is right around the corner. That means it's time to get ready ...

The EDO study also found that retailers like SKIMS, Fabletics, Bombas, Vuori, and Athleta ranked among the most effective ...

Ads that featured Brink, such as commercials for Skims and New Balance, were significantly more effective than the average WNBA ad, according to EDO. Advertisements that were contextually relevant ...

Before Serena Williams, athletes like Magic Johnson, Dwyane Wade, and Tom Brady were among the sports figures who owned ...